Between 2001 and early 2010, Gideon was the Executive Director of Groundwire, a mission-based, not-for-profit technology and strategy consulting firm dedicated to building a sustainable society. Over that time he led Groundwire’s transformation into a nationally recognized leader in citizen engagement. In 2004, Gideon wrote a framework for rethinking the environmental movement called Movement as Network.
Before joining Groundwire, Gideon held a variety of senior management positions in marketing and product development over ten years at Microsoft. While there he pioneered some of the company’s earliest work on the Internet. He received his MBA in marketing from the Wharton School in 1991 after several years doing business consulting in Beijing, China.